| Co-Investigator(Kenkyū-buntansha) |
NITTA Toshiko DISTRIBUTION ECONOMICS, INSTITUTION RESEARCHER, 特別研究員
WADA Kazuo The UNIVERSITY OF TOKYO, ECONOMICS, PROFESSOR, 経済学研究科, 教授 (20121478)
TAJIMA Yoshihiro GAKUSHUIN UNIVERSITY, ECONOMICS, PROFESSOR, 経済学部, 教授 (40080361)
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| Research Abstract |
The results of main empirical studies in paper 1 found that, like buyers in the UK, Japanese retail buyers make rational buying decisions influenced little by emotional impressions. In terms of "management similarity" in the research concerning retail buyers, it was found that the UK and Japan share a high degree of similarity. As seen in Chapter 4, leading Japanese retailers are incorporating Western-style division of labor in their buying organizations. It may be seen that the results from the questionnaire analysis resembled these points.
What is commonly acclaimed as "Japanese-style management" is generally found in the production and labor management fields. There is, however, no unique acclaim-worthy "Japanese-style management" in the retail industry, which is intimately connected with the dusty Japanese-style distribution system. Rather what is worthy of acclamation is response to customers, and the provision of products to meet their various demands. If Japanese retailers were a
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ble to combine manufacturing techniques with the collection of consumer information, and meet consumer demands with a wide range of products at a low cost, Japanese retail management would be more highly acclaimed outside Japan. At present the Japanese retail industry, with its strong buying power, is approaching this point
As a first step, this research has considered the degree of diffusion, and significance of buyer organizations with divisions of labor. As well, this research has confirmed that the Japanese retail industry is, in spite of its connection with its own particular distribution system, similar to the UK retail industry in that buying decisions are carried out rationally.
The Japanese retail market of the future is likely to be one with more internationalized management, including the participation of foreign based retail firms. This includes the possibility of poorly performing retailers being bought-out buy foreign capital whose internal management, it may be added, has already been carrying out rational decision making. Less
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