2003 Fiscal Year Final Research Report Summary
Electronic Commerce of Mango, As a Marketing Strategy in Okinawa
| Project/Area Number |
13660231
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Agro-economics
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| Research Institution | Okinawa International University |
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Principal Investigator |
HIROSE Makito Okinawa International University, College of Industry and Information Science, Professor, 産業情報学部, 教授 (20279417)
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| Co-Investigator(Kenkyū-buntansha) |
MATSUDA Tomoyoshi Chiba University, Graduate School of Sci. & Tech., Professor, 大学院・自然科学研究科, 教授 (70159151)
ASATO Hajime Okinawa International University, College of Industry and Information Science, Professor, 産業情報学部, 教授 (90258682)
YU Bing chang Okinawa International University, College of Industry and Information Science, Professor, 産業情報学部, 教授 (80310069)
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| Project Period (FY) |
2001 – 2003
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| Keywords | Electronic Commerce of agricultural products / mango / Okinawa / nature of islands / distance from mass market / critical-mass / Greece / AVOMAN |
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| Research Abstract |
The purpose of this research is to declarebasic conditions to build up Electronic Commerce of mango harvested in Okinawa.
Investigation Method used in this research is mainly to interview mango producers and wholesale marketers Investigation are divided into following three phases, in the first phase (2001), surveying the circumstance and behavior of mango producer in Okinawa and flower wholesale marketers, in the second phase (2002), surveying the movement fruit and vegetable market in Greece-because of similarity with Okinawa on the point of having many islands far from mother land-, and in the last phase (2003), putting together preceding two year surveying.
The results are as follows :
1)Mango producers in Okinawa can get any profits from building up Electronic Commerce
2)From the point of view to get critical-mass, it is strongly needed to preserve core organization that control quality and dealing-safety.
3)There are two Obstacles to develop Electronic Commerce One is conservativeness of traditional marketer's dealing behavior. Another is the low spread level in IT skills of producers and marketers, and the low maintenance level of information infrastructure.
4)To start up Electronic Commerce of mango harvested in Okinawa, it is strongly needed to connote traditional marketer's dealing behavior, and to promote to rise up the level of IT in the producer stage.
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