2017 Fiscal Year Final Research Report
The study on cycle of reverse innovation in globalization:comparing the retail with the service sector
| Project/Area Number |
15H03397
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| Research Category |
Grant-in-Aid for Scientific Research (B)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Kansai University (2016-2017)
University of Marketing and Distribution Sciences (2015) |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
向山 雅夫 流通科学大学, 商学部, 教授 (00182072)
白 貞壬 流通科学大学, 商学部, 准教授 (60400074)
趙 命来 香川大学, 経済学部, 准教授 (60582228)
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| Project Period (FY) |
2015-04-01 – 2018-03-31
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| Keywords | リバースイノベーション / 先端的国際小売企業 / 新生現地小売企業 / コングロマリット / グループ力 / ファミリービジネス / 逆進出現象 / 新興国市場 |
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| Outline of Final Research Achievements |
This study aimed to construct a comprehensive integrated internationalization model by reconsidering the retail internationalization in a point of view of the creation of innovation and its flow. Our research is superior in terms of challenging to what previous researches had hardly taken up the phenomenon of reverse entry from emerging countries.
From the viewpoint of the market creation process, this study revealed that retail internationalization is evolving from “exploratory reverse innovation”toward“complete reverse innovation” at least. This study has not been able to add a new theoretical system to the trend of the theory of “reverse innovation in internationalization”that has been targeted to the manufacturing industry, but this remains in the next research subject.
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| Free Research Field |
流通・マーケティング
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