Research on the design technique of self-administered questionnaire

2017 Fiscal Year Final Research Report

• Project/Area Number: 15K00063
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Statistical science
• Research Institution: Yokohama City University (2017); The Institute of Statistical Mathematics (2015-2016)
• Principal Investigator: Tsuchiya Takahiro 横浜市立大学, 国際総合科学部(八景キャンパス), 教授 (00270413)
• Co-Investigator(Kenkyū-buntansha): 冨田 尚希 東北大学, 大学病院, 助教 (00552796)
• Project Period (FY): 2015-04-01 – 2018-03-31
• Keywords: 自記式調査票 / 複数回答方式 / 強制選択方式 / 視線追跡装置

Outline of Final Research Achievements

This research was to study the characteristics of self-administered questionnaire through two online experimental surveys and an experiment using an eye-tracker. The research revealed that the check-all-that-apply question format gives less accurate results than the forced-choice format, and that the number of response alternatives should be reduced or the response alternatives should be grouped to increase the accuracy in case of the check-all-that-apply question. The pre-checked forced-choice question format was proposed expecting to yield more accurate results with less respondents' burden than the ordinary forced-choice question. The eye-tracking experiment showed that the direction of eyes is appropriately led by designing proper arrows on the self-administered questionnaire.

Free Research Field

統計調査法