2017 Fiscal Year Final Research Report
An Empirical Study on the Strategy to Build the Competitive Advantages of Tourism Destinations of Tohoku Based on Business Alliances of Tourism-related Companies
| Project/Area Number |
15K01961
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Tourism Studies
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| Research Institution | Tohoku Gakuin University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
齋藤 善之 東北学院大学, 経営学部, 教授 (00196023)
松村 尚彦 東北学院大学, 経営学部, 教授 (20337190)
松岡 孝介 東北学院大学, 経営学部, 准教授 (30453351)
折橋 伸哉 東北学院大学, 経営学部, 教授 (90364398)
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| Project Period (FY) |
2015-04-01 – 2018-03-31
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| Keywords | 観光経営 / 企業間連携 / 観光地競争力 / 観光振興組織 / 顧客満足 |
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| Outline of Final Research Achievements |
This research investigated the ways to build the competitive advantages of tourism destinations through the alliance of business entities. Also, the research attempted to internationalized the Japanese tourism research by publishing the articles written in English on western journals.
The case researches that described the new product development and business restructure of tourism-related companies by using business alliances were published. In addition, we prepared for publishing the book that explained the "Okamisans'"(female managers') hospitality in the Japanese hotels and traditional inns.
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| Free Research Field |
観光学
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