A study on psychological factors that regulate social media usage behavior

2016 Fiscal Year Final Research Report

• Project/Area Number: 15K16512
• Research Category: Grant-in-Aid for Young Scientists (B)
• Allocation Type: Multi-year Fund
• Research Field: Applied health science
• Research Institution: Teikyo Junior College
• Principal Investigator: Kitami Yuina 帝京短期大学, 帝京短期大学, 講師 (80710847)
• Research Collaborator: SHIMIZU Yasuo 国際基督教大学, 教養学部, 上級准教授 (00306515)
• Project Period (FY): 2015-04-01 – 2017-03-31
• Keywords: ソーシャルメディア / 意思決定バランス / 健康教育

Outline of Final Research Achievements

The present study had two main objectives: 1) to develop a decisional balance scale on social media usage and 2) to examine the relationship between Japanese university students' perceptions of social media and their smartphone addiction level.
This study’s results revealed a significant difference in the smartphone usage time between the groups with high and low “connection with others” with respect to pros-perception on social media usage. Moreover, the results showed that compared with lower pros-perception on decisional balance, higher pros-perception relates to a significantly higher smartphone addiction level.

Free Research Field

応用健康科学