2017 Fiscal Year Final Research Report
Comparative Study Between Japan and Europe on Internationalization of Distribution by Increasing Procurement of Private Brand Products
| Project/Area Number |
15K17152
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Commerce
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| Research Institution | Saitama University (2016-2017)
Hannan University (2015) |
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Principal Investigator |
KAWABATA Yasuko 埼玉大学, 人文社会科学研究科, 准教授 (60411683)
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| Project Period (FY) |
2015-04-01 – 2018-03-31
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| Keywords | 流通の国際化 / 商品調達 / プライベートブランド / 日欧比較研究 / 競争優位 / 電子調達 / 小売業 / ネオグリッド |
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| Outline of Final Research Achievements |
This is comparative study between Japan and Europe on internationalization of distribution by increasing procurement of private brand products. Private brand products offer differentiated products to consumers, improve loyalty to stores, and have the effect of bringing more profits to companies.
However, it is different that which country the company procures private brand products from. For example, some company mainly procured private brand products from home country. Other companies mainly procured private brand products from overseas. As a result, this study found that companies that had been procuring international private brand products had superiority in international competitiveness.
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| Free Research Field |
商業
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