Development of Future Creation-by-Design Thinking methodology and verification

2019 Fiscal Year Final Research Report

• Project/Area Number: 16K00722
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Design science
• Research Institution: Nagoya University of Commerce & Business (2018-2019); Tokyo University of Technology (2016-2017)
• Principal Investigator: Sawatani Yuriko 名古屋商科大学, 経営学部, 教授 (60708220)
• Project Period (FY): 2016-04-01 – 2020-03-31
• Keywords: サービスデザイン / サービスイノベーション / サービスシステム / デザイン思考

Outline of Final Research Achievements

The purpose of this research is to build a methodology (Future Creation-by-Design Thinking methodology) in which service engineers and entrepreneurial methods are integrated to create service innovation by engineers. Focus on the mechanism (organization / method / process) for producing service innovation by investigating literatures related to service transformation of manufacturing industry such as business administration, technology management, innovation, service science research and service innovation, service design, entrepreneurial method I arranged it as a theoretical framework. Based on the service design and the entrepreneurial method, we have constructed Future Creation-by-Design Thinking methodology that creates future customer value by linking technological innovation and social change. The derived methodologies were put into practice at a company workshop to clarify the effectiveness and problems.

Free Research Field

イノベーションマネジメント

Academic Significance and Societal Importance of the Research Achievements

サービスデザインと起業家手法を統合することによって、技術者が主体となりサービスイノベーションを創出する方法論、未来創造型デザイン方法論を構築し、企業において適応した。その結果、人間中心デザインによってアイデア創出が成功裏に行われることを確認した。しかしながら、見出されたアイデアは実施の段階で、企業戦略への埋め込み、通常のビジネスを焦点を当てている部門以外の協業などの、戦略開発および組織デザインの問題にまでおよぶことが確認された。今後これらの領域について調査を進めたい。