2018 Fiscal Year Final Research Report
Creation of CSV Model for Asia: A Study of Japan, Korea and China
| Project/Area Number |
16K03840
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Management
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| Research Institution | Ritsumeikan Asia Pacific University |
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Principal Investigator |
Kim ChungHee 立命館アジア太平洋大学, 国際経営学部, 教授 (70723881)
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| Project Period (FY) |
2016-04-01 – 2019-03-31
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| Keywords | Creating Shared Value / CSR / Asia |
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| Outline of Final Research Achievements |
With the outcome of this project, I've published a couple of papers in SSCI (The Social Sciences Citation Index) listed journal. With the outcomes of the first stage of my research, I proposed a "CSV-SDGs Collaborative Model of East Asia". The outcome of my analysis of the second stage was introduced in Asian Business & Management through the proposal of "a preliminary framework for Asian CSV". I employed a strategy-as-practice approach and developed propositions related to CSV in Asia. I identified three characteristics of Asian business practices that shape CSV in Asia: a survival sense, a strong ethical stance, and business-in-society dynamics. This paper was also selected as the best paper nominee at the prestigious European Academy of Management (EURAM) Conference in 2018. In addition, I've shared the outcomes of my Kakenhi project with Japanese/international societies as a keynote speaker and lecturer.
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| Free Research Field |
経営学
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| Academic Significance and Societal Importance of the Research Achievements |
The significance of this research derived from three main findings in Asia: the view that CSV is key to survival of the firm; the importance of gaining and maintaining the trust of society; and the fact that firms are viewed not as in opposition to society but as a part of and in society.
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