Bottleneck in design-driven product development and how to overcome it

2021 Fiscal Year Final Research Report

• Project/Area Number: 18K01775
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Review Section: Basic Section 07080:Business administration-related
• Research Institution: Kyoto Sangyo University
• Principal Investigator: Morinaga Yasufumi 京都産業大学, 経営学部, 教授 (10405649)
• Project Period (FY): 2018-04-01 – 2022-03-31
• Keywords: デザイン先行型開発 / イノベーション / デザイナーの人選 / スラックの創出 / 電機企業

Outline of Final Research Achievements

Although many previous studies have pointed out the importance of design- driven development, discussions on its management have remained absent. Therefore, in this study, we collected 80 cases of design- driven development from seven major Japanese electronics companies, using primary and secondary data, and clarified the essentials of their management. As a result, it became clear that there are two types of design-driven development, the division of labor type that allocates proposal-type work to specific individuals and departments, and the voluntary proposal type. Furthermore, it became clear that the selection of personnel in charge is important in the division of labor type, and that ingenuity is required to create slack in the voluntary proposal type.

Free Research Field

社会科学

Academic Significance and Societal Importance of the Research Achievements

近年、製品の仕様(ないし機能的価値)を前面に打ち出した競争の限界が指摘されるにつれ、デザインを先行させる製品開発に注目が集まるようになってきている。そうすることで、技術にとらわれないユーザー志向の製品や、従来の延長線上にない斬新な発想の製品が期待できるからである。しかし、その種の製品開発のマネジメントについてはほとんど明らかにされていない。先行研究には、依然として従来型の製品開発を対象としたものが多い。本研究では、そのような未解明のマネジメントの一端を明らかにした。