Visioning-Driven Idea Development

2020 Fiscal Year Final Research Report

• Project/Area Number: 18K01882
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Review Section: Basic Section 07090:Commerce-related
• Research Institution: Tottori University of Environmental Studies
• Principal Investigator: Isono Makoto 公立鳥取環境大学, 経営学部, 教授 (50550050)
• Co-Investigator(Kenkyū-buntansha): 高橋 佳代 鹿児島大学, 法文教育学域臨床心理学系, 准教授 (90616468)
• Project Period (FY): 2018-04-01 – 2021-03-31
• Keywords: ビジョニング / 想像 / 創造性 / イノベーション / アイデア創出 / バックキャスティング

Outline of Final Research Achievements

This study considers visioning as an application of imagination as discussed in studies on creative cognition, and explains when visioning is effective for identifying idea creativity. Based on the assumption that the visioning cognitive process consists of vision and product imagination, the study findings were derived from a survey of ideas generated by 225 undergraduate students studying business.
Idea creativity can be realized through a product being imagined with a vision that is semantically far from the target development area. Besides, the relationship is led by 1: a vision that is far from the target development area as a hint, and by 2: the vision being imagined more specifically. The study findings suggest that imagining a vision with a hint that is far from the target development area, or imagining it specifically facilitates the identification of idea creativity by visioning.

Free Research Field

新製品開発

Academic Significance and Societal Importance of the Research Achievements

本研究の貢献として、理論的には，本研究はビジョニングを認知プロセスの側面から理解する可能性を示したことがある。ビジョニングを，２段階の想像からなり，各想像の段階においては概念組み合わせがなされると捉えることで，より効果的なビジョニングによるアイデア創出のあり方を特定できる可能性を示した。また実務的には，本調査をもとにすれば，アイデア創造性の実現を意図するビジョニングの際には，ビジョン想像の際にヒントとするものを考えるとき，できるだけ開発対象分野からは意味的に遠いものを選ぶこと，あるいはできるだけビジョンを具体的に想像することが推奨される。