2010 Fiscal Year Final Research Report
Economic Analysis of Differentiation of Content
| Project/Area Number |
19530214
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Applied economics
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| Research Institution | Otsuma Women's University |
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Principal Investigator |
ASAI Sumiko Otsuma Women's University, 社会情報学部, 教授 (00329476)
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| Project Period (FY) |
2007 – 2010
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| Keywords | 産業論 / コンテンツ / 多様性 |
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| Research Abstract |
This study measured the diversity of music and video including terrestrial broadcast program and analyzed the impact of the market structure and an increase in distribution channels on the selection of content. The empirical analysis found that the market concentration did not cause a decrease in content diversity. In addition, consumers selected channels by content, thereby, an increase in distribution channels contributed to the expansion of selection of content.
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