2009 Fiscal Year Final Research Report
Outdoor Advertising Design Guidline for Advertising-streetscape
| Project/Area Number |
19560607
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Town planning/Architectural planning
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| Research Institution | University of Tsukuba |
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Principal Investigator |
NISHIKAWA Kiyoshi University of Tsukuba, 大学院・人間総合科学研究科, 教授 (80114114)
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| Co-Investigator(Kenkyū-buntansha) |
YAMAMOTO Sari 筑波大学, 大学院・人間総合科学研究科, 准教授 (90300029)
YANASE Tetsuo 広島国際大学, 心理科学部, 教授 (30072549)
INOUE Seiya 筑波技術大学, 産業技術学部, 准教授 (80389717)
KIM Sangtae 筑波大学, 大学院・図書館情報メディア研究科, 講師 (30400659)
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| Project Period (FY) |
2007 – 2009
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| Keywords | 都市計画・建築計画 / 国土整備 / 環境調和型都市基盤整備・建築 / 屋外広告 / シェアードスペース |
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| Research Abstract |
To improve the Japanese streetscape which outdoor advertisement take much spaces, we consider the streetscape with outdoor advertisement as'Advertising-streetscape' and clarified the conditions of outdoor advertisement that contribute to the beauty of the streetscape and meet the requirement of the adverpsing function. Through the street surveys and the simulation, conclusions are following : (1) Size, shape and height needs to be unified. (2) Rooftop billboard should be forbidden. (3) For the shops, small symbol signs at low level are recommended. (4) Posters should be converged on the poster-column. (5) Temporary advertisement needs to be used carefully. (6) It is useful to learn from the Japanese traditional streetscape. (7) Wrapping advertisements should be controlled by the numer and quantity.
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