2009 Fiscal Year Final Research Report
Interdisciplinary Research on Co-creation of product image
| Project/Area Number |
19613007
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
知的財産マネジメント
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| Research Institution | Tokyo University of Technology |
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Principal Investigator |
MEGURO Ramon Tokyo University of Technology, コンピュータサイエンス学部, 教授 (50320552)
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| Project Period (FY) |
2007 – 2009
|
| Keywords | 商学 / 認知科学 / 経営学 / ソフトウェア学 / ブランド論 |
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| Research Abstract |
Basd on the existing studies of net-communication and schema theories in cognitive psychology, I attempt to construct a model for the co-creation (joint-creation) of commodity image by using CM (Commercial). And making the analysis of the consumer's benefit on CM (Commercial), I prove the co-creation (joint-creation) model as above.
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Research Products
(4 results)
