2022 Fiscal Year Final Research Report
The effectiveness of reputation in the sharing economy: an empirical study of building trust with heterogeneous others.
| Project/Area Number |
19K14367
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| Research Category |
Grant-in-Aid for Early-Career Scientists
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| Allocation Type | Multi-year Fund |
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| Review Section |
Basic Section 10010:Social psychology-related
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| Research Institution | Tsuda University |
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Principal Investigator |
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| Project Period (FY) |
2019-04-01 – 2023-03-31
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| Keywords | 社会的ジレンマ |
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| Outline of Final Research Achievements |
In order to examine the factors for the development of trusting relationships required in a sharing economy environment during COVID-19 pandemic, the association between information contact and prosocial behaviour in the dilemma situation was examined. A online panel survey was conducted in three waves at one-year intervals(April 2020, April 2021 and April 2022). The analysis was conducted with the prosocial behaviour as refraining from going out. The results showed that browsing social networking sites has a consistent effect on self-restraint, but that the features of people who go out differ between 2020 and 2021. Furthermore, the results also showed the features of those who shifted from self-restraint to going out between the two time points.
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| Free Research Field |
社会心理学
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| Academic Significance and Societal Importance of the Research Achievements |
自分の利益を最大化する行動と全体の利益を最大化する行動が一致しない社会的ジレンマ状況下での行動は、様々な要因によって決まってくる。本研究では、コロナ禍において自分の利益よりも全体の利益を優先する向社会的行動の傾向を分析した。今後、シェアリングエコノミー環境のような、他者との関係の構築が難しい状況においても適用可能な知見をもたらしている。
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