Development of effective leaflets for cancer screening based on the viewpoints of clinical medicine, social medicine and behavioral economics

2020 Fiscal Year Final Research Report

• Project/Area Number: 19K18671
• Research Category: Grant-in-Aid for Early-Career Scientists
• Allocation Type: Multi-year Fund
• Review Section: Basic Section 56040:Obstetrics and gynecology-related
• Research Institution: Osaka University
• Principal Investigator: Yagi Asami 大阪大学, 医学系研究科, 特任助教(常勤) (30793450)
• Project Period (FY): 2019-04-01 – 2021-03-31
• Keywords: がん検診 / 受診勧奨 / 行動経済学

Outline of Final Research Achievements

The purpose of this study was to examine whether providing parents with information about cervical cancer and cancer screening and asking them to encourage their daughters to undergo cervical cancer screening would not only increase the screening uptake rate of their daughters but also increase their own intention to undergo screening for the five major cancers.
In the interview survey, the message of "sympathy and gain" frame led not only to an increase in the intention to encourage daughters to undergo screening, but also to an increase in the intention of parents themselves to undergo cancer screening, while the Internet survey did not necessarily show such effect.
In the original plan, the effectiveness of the program was to be verified at the local government's program of cancer screening, but the local government's operations became constricted due to the spread of COVID-19, so we had no choice but to conduct an evaluation using an internet survey.

Free Research Field

婦人科学

Academic Significance and Societal Importance of the Research Achievements

親に娘の子宮頸がんやがん検診の情報を与え、娘に対し子宮頸がん検診を受けるように勧めさせることによって、娘の検診受診率上昇のみならず、親自身の5大がん検診受診意向を高めることができるか検証を試みたが、親への行動経済学的なメッセージ提示（および娘への子宮頸がん検診受診勧奨依頼）にて、娘への子宮頸がん検診を勧めたい気持ちを高めることは出来たものの（48.9%)、母親自身のがん検診全般・子宮頸がん検診の受診意向に変化は見られなかった。併せて、親自身が受診すべきがんや検診についての効果的な情報提供の必要性が示唆された。