2010 Fiscal Year Final Research Report
Advertising Strategy of Chinese Enterprise and The Role of Media in China
| Project/Area Number |
20530390
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Meiji Gakuin University |
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Principal Investigator |
NISHIHARA Hiroyuki Meiji Gakuin University, 経済学部, 教授 (80318667)
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| Co-Investigator(Kenkyū-buntansha) |
OHIRA Koji 明治学院大学, 経済学部, 教授 (20152241)
SATOU Seiki 明治学院大学, 経済学部, 教授 (90225954)
TOU Koutetsu 江戸川大学, 社会学部, 准教授 (50440178)
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| Project Period (FY) |
2008 – 2010
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| Keywords | 華人圏 / 中国私営企業 / 広告宣伝 / メディア戦略 / IR |
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| Research Abstract |
We have made typical TV commercial's contents of China's CCTV. This year, we analysed and re-interpreted them based on 'Image Set Theory'. Also we are analyzing them from aspect of culture and history of China. We are now considering publishing.
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