2010 Fiscal Year Final Research Report
Japanese TV Covers the Beijing Olympics : News Programs and the Changing Audience Attitudes towards China
| Project/Area Number |
20530484
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Sociology
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| Research Institution | Musashi University |
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Principal Investigator |
KODAMA Miiko Musashi University, 社会学部, 教授 (10231482)
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| Co-Investigator(Kenkyū-buntansha) |
ODAWARA Satoshi 武蔵大学, 社会学部, 教授 (60268323)
ANGELO Ishi 武蔵大学, 社会学部, 准教授 (20386353)
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| Co-Investigator(Renkei-kenkyūsha) |
YOSHIDA Fumihiko 東海大学, 文学部, 教授 (60210720)
OTO Yoshihiro 上智大学, 文学部, 教授 (60266062)
SUZUKI Hirotaka 十文字女子学園大学, 社会情報学部, 准教授 (40337639)
KANAYAMA Tomoko 駒澤大学, グローバル・メディア・スタディーズ学部, 准教授 (40383971)
NAKA Masaki 静岡大学, 情報学部, 准教授 (70388685)
HIYO Shi Akihiko 文教大学, 情報学部, 専任講師 (80383313)
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| Research Collaborator |
HWANG Yun'il 東京家政大学, 非常勤講師
KOBAYASHI Naomi 武蔵大学, 総合研究所, 奨励研究員
SHIM Sungeun 東北新社
ZHANG Rong 東京大学, 大学院, 博士課程
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| Project Period (FY) |
2008 – 2010
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| Keywords | ニュース / テレビ / 中国 / オーディエンス / イメージ / オリンピック |
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| Research Abstract |
The purpose of this study is to explore the changes of Japanese attitudes towards China and the Chinese after being exposed to information connected to the Beijing Olympics and its news reports through mass media. We put focus on "decoding" the Beijing Olympics. And this study used an online survey to collect data.
Japanese people were very much interested in the Beijing Olympics. They spent much time watching news about the Olympics and Olympics-related matters. Japanese broadcasting spent more time on Chinese news during and before the Olympics than usual, according to our survey. International sports events always attract peoples' attention, influencing their respective audiences' attitudes in various ways.
We know that the influence of media over people cannot be measured easily. Nevertheless, as far as our research is concerned, Olympics coverage and related news on China, generally speaking, had an overall positive influence on understanding/appreciation of present day China and Chinese as reported by our respondents. The media event of the Beijing Olympics presented Japanese with a valuable opportunity to modify long-held stereotypical preconceptions about China, more positive changes were found in two aspects of our surveys, namely, people's attributes and ideological orientation. The self-categorized "television watchers" in our survey reported having a better image on China in terms of ideological orientation, with the "National character"-oriented sub-group of the "television watchers" reporting image/attitude shifting in a more positive direction. Encouraging signs were also observed among members of the "Economy & society" and "Power of the state" groups. Even the "History & culture"-oriented group, which already reported good pre-testing evaluations of China/Chinese, displayed an observable positive shift in the test condition survey.
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Research Products
(17 results)
