2010 Fiscal Year Final Research Report
Study on Impression of Outdoor Advertisement.
| Project/Area Number |
20560487
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Civil engineering project/Traffic engineering
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| Research Institution | University of Toyama |
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Principal Investigator |
TAKEYAMA Ryozo University of Toyama, 芸術文化学部, 教授 (60291978)
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| Project Period (FY) |
2008 – 2010
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| Keywords | 景観 / デザイン |
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| Research Abstract |
The main aim of this study is to clarify outdoor advertisement design factors that add beauty and liveliness to the bustle of the urban landscape. I conducted a survey using panoramic photos as well as CG images, and a survey of outdoor advertising regulations in Kyoto, and also a survey conducted overseas of research subjects. The results showed that impressions of outdoor advertising are formed by the quantity, size and colors, but are also affected by the language and material contained therein and the alignment.
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