2009 Fiscal Year Final Research Report
The Dynamic Capabilities of the Content Industry
| Project/Area Number |
20730241
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Single-year Grants |
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| Research Field |
Business administration
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| Research Institution | The University of Tokyo |
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Principal Investigator |
KUBO Yuka The University of Tokyo, 大学院・新領域創成科学研究科, 特任研究員 (70451896)
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| Project Period (FY) |
2008 – 2009
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| Keywords | イノベーション / コンテンツ産業 / リード・ユーザー |
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| Research Abstract |
Innovation researches have been revealed that knowledge creation that affects innovation cannot occur in individuals but cause by the organization and coordination. Whether this holds in the content industry, I analyze with the focus on first animation industry, second recipe industry, third toy industry. I revealed that New product including advanced technology do not spread from developer to the general users directly, but spread to wide by participation of artists and performers and lead users who can develop the method for using and showing advanced technology.
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