2010 Fiscal Year Final Research Report
A micro study on the change of Japanese wholesale systems
| Project/Area Number |
20730279
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Single-year Grants |
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| Research Field |
Commerce
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| Research Institution | Chuo University |
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Principal Investigator |
KUBO Tomokazu Chuo University, 商学部, 准教授 (40376843)
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| Project Period (FY) |
2008 – 2010
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| Keywords | 卸売流通 / 新制度派 / 取引費用 / 組織能力 / チャネル構造 / 協調的関係 |
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| Research Abstract |
This study investigates the change of vertical structures in wholesaling distribution systems. In particular, this study focuses on the variation of trade relationships which is formed by wholesalers. This study showed that (1) when wholesalers and manufacturers transact, if they have high asset specificity and high discount factor, their trade relationships are successfully maintained without defection, (2) wholesalers' dependence on their buyers are affected by wholesalers' asset specificity and organizational capabilities.
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[Journal Article] 製造業者による流通業者との関係性拡張意図2009
Author(s)
小野晃典・久保知一翻訳
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Journal Title
流通情報(翻訳: Akinori Ono and Tomokazu Kubo,"Manufacturers' Intention to Extend the Relationships with Distributors," Journal of Business and Industrial Marketing, Vol.24, No.5/6 (2009), pp.439-448) 第480号
Pages: 64-72
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[Book] マーケティング・メトリクス-マーケティング成果の測定方法-2011
Author(s)
小野晃典・久保知一・森岡耕作・史雅琴・千葉貴宏
Publisher
ピアソンエデュケーション・ジャパン(翻訳Farris, W.Paul, Neil T.Bendle, Phillip E.Pfeifer, David J.Reibstein (2010), Marketing Metrics, 2nd Edition-The Definitive Guide to Measuring Marketing Performance, Wharton School Publishing)
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