2023 Fiscal Year Research-status Report
The Everyday Aesthetics of American Cute and Japanese Kawaii: Historical Development and Contemporary Expressions
| Project/Area Number |
20K00145
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| Research Institution | Chuo University |
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Principal Investigator |
Dale Joshua 中央大学, 文学部, 教授 (20817473)
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| Project Period (FY) |
2020-04-01 – 2025-03-31
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| Keywords | kawaii / cute / gender / aesthetics / art history / culture |
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| Outline of Annual Research Achievements |
Published Book: Irresistible: How Cuteness Wired our Brains and Conquered the World. Profile Books 10/26/2023. Published Article: "The Irresistible Rise of Cuteness" Cute Cat-alogue, Somerset House 1/24/2024. Invited Lectures (3): “Secrets of Kawaii Design,” CasaCon online event 12/17/2023; “The egg came first: Cuteness in cross-species bonding and domestication,” Aww-Struck and ASLE-UKI online event 11/7/2023. Published Educational Materials (2): “Why Cuteness Needs to be Studied (video)” 7/6/2023; “Why do you want to squeeze cute things? (TED-Ed video lesson)” 1/5/2023. Conference attended: Mechademia 10, Kyoto 5/27-29/2023
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| Current Status of Research Progress |
Current Status of Research Progress
3: Progress in research has been slightly delayed.
Reason
I have signed a contract to write a book chapter for The Handbook of Japanese Aesthetics (Japan Documents MHM), forthcoming in 2025. Because the book was delayed, I have extended the grant period.
I will use the remaining funds to buy books related to the research topic.
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| Strategy for Future Research Activity |
I have applied for a collaborative research grant from the Daiwa Foundation and will apply for a collaborative research grant from the Japan Past and Present website project (sponsored by Waseda University and UCLA). I have applied for a writer’s residency fellowship at Gladstone’s Library in the UK and will apply for various other writer’s residency fellowships in the US.
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| Causes of Carryover |
I have signed a contract to write a book chapter for The Handbook of Japanese Aesthetics (Japan Documents MHM), forthcoming in 2025. Because the book was delayed, I have extended the grant period.
I will use the remaining funds to buy books related to the research topic.
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