Market Change and Alliance Portfolio Configuration: Evidence from the Global Airline Industry

2021 Fiscal Year Final Research Report

• Project/Area Number: 20K13584
• Research Category: Grant-in-Aid for Early-Career Scientists
• Allocation Type: Multi-year Fund
• Review Section: Basic Section 07080:Business administration-related
• Research Institution: Hitotsubashi University
• Principal Investigator: LEE Jinju (リジンジュ) 一橋大学, 大学院経営管理研究科, 講師 (30870224)
• Project Period (FY): 2020-04-01 – 2022-03-31
• Keywords: Corporate Strategy / Strategic Alliance / Value Chain

Outline of Final Research Achievements

This research investigated competitive strategies under different types of market change: demand shock and competitive structure change. I found preliminary results suggesting differential impacts of firm behavioral characteristics (e.g., learning orientation) on resource reallocation and resource configuration decisions under COVID-19 pandemic. The second project results suggest that the market shock created disturbance on alliance formation patterns (linearity and choice of value chain). The implications of this research provide a more holistic view in building an optimal structure of the global value chain and cooperative relationships with competitors.

Free Research Field

Corporate Strategy

Academic Significance and Societal Importance of the Research Achievements

This research aims to provide a more holistic view in managing the organizational resource and learning activities under unexpected market changes. The findings provide practical implications to understand about strategic resource sharing and partnership to facilitate cooperation with competitors.