Communication frictions between Japanese expatriates and local employees in China and Vietnam

2011 Fiscal Year Final Research Report

• Project/Area Number: 21252006
• Research Category: Grant-in-Aid for Scientific Research (A)
• Allocation Type: Single-year Grants
• Section: 海外学術
• Research Field: Social psychology
• Research Institution: Fukuoka Women's University (2010-2011); University of Shizuoka (2009)
• Principal Investigator: NISHIDA Hiroko 福岡女子大学, 国際文理学部, 教授 (00218166)
• Co-Investigator(Renkei-kenkyūsha): NEBASI Reiko 明治大学, 情報コミュニケーション学部, 准教授 (70298074) ; OGAWA Naoto 福岡国際大学, 国際コミュニケーション学部, 准教授 (20532435) ; KAGAWA Naomi 島根大学, 教育学部, 講師 (80622399) ; SASAKI Yumi 慶應大学, 経済学部, 准教授 (60298073) ; DOI Mayuko 静岡産業大学, 情報学部, 講師 (70622033) ; NGUYEN THI Bich Ha ハノイ貿易大学, 日本語学部, 教授
• Research Collaborator: ZHAO Ting 福岡女子大学, 西田ひろ子研究室, 研究員 ; YE Youqi 明治大学, 報コミュニケーション研究科, 博士後期課程
• Project Period (FY): 2009 – 2011
• Keywords: 異文化間コミュニケーション学 / 中国進出日系企業 / ベトナム進出日系企業 / 文化スキーマ

Research Abstract

This study is composed of Study I and Study II. In Study1, behavioral characteristics of the Chinese and Vietnamese were investigated based on literature review and questionnaire survey. In Study II, intercultural communication friction studies were conducted between Chinese and Japanese in China and Vietnamese and Japanese in Vietnam who work for Japanese subsidiaries. The objectives of Study II are to analyze (a) whether corporate behaviors of the Chinese and Vietnamese who work for Japanese corporations differ from those who work for local companies; and (b) whether cognitive and emotional frictions felt by the Japanese expatriates are related to the corporate behaviors of the Chinese and Vietnamese found in Study I.