2011 Fiscal Year Final Research Report
A Study on Spreading of Advertising Effects in Cross Media Environment by Constructive Approach
| Project/Area Number |
21510161
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Social systems engineering/Safety system
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| Research Institution | Takushoku University |
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Principal Investigator |
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| Project Period (FY) |
2007 – 2011
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| Keywords | マーケティング |
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| Research Abstract |
Advertising effects of firms' advertising activities are mainly spread via traditional four mass media : newspaper, radio, magazine, and television. In addition, internet advertising, blogs, and social network services(SNS) also play significant role in spreading advertising effects today. This study aims to clarify the mechanism of how advertising effects are spread in the cross media environment using agent based approach(ABA).
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Research Products
(14 results)
