2011 Fiscal Year Final Research Report
A Comparative Analysis of Chinese and Taiwanese SME Manufacturers Business Network
| Project/Area Number |
21530451
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | University of Marketing and Distribution Sciences |
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Principal Investigator |
WANG Yi-jen 流通科学大学, 商学部, 教授 (20290538)
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| Co-Investigator(Renkei-kenkyūsha) |
PAN Zhiren 流通科学大学, 総合政策学部, 教授 (10340879)
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| Project Period (FY) |
2009 – 2011
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| Keywords | マーケティング |
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| Research Abstract |
The difference between Chinese and Taiwanese SME Manufacturers business networks are not from the cultural factors but from the industry structures and the economic developing situations. The most important finding is the new business chances in a certain industry will make the SME manufacturers become opportunistic. This is an antithesis to the "stable business relationship keeping", one of the main claims from "transaction cost reduction" viewpoint in the B2B field. And also the concepts "structural hole" and "emergence" are verified by this finding.
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Research Products
(7 results)
