2011 Fiscal Year Final Research Report
Place-Branding as a Method of Sustaining Local Communities in the Age of Population Shrinkage
| Project/Area Number |
21530520
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Sociology
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| Research Institution | Shinshu University |
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Principal Investigator |
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| Project Period (FY) |
2009 – 2011
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| Keywords | 地域ブランド / 地域社会 / 人口減少社会 / 地域振興 / 中山間地域 |
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| Research Abstract |
In this study, I focused on small-towns in non-metropolitan areas and mountainous handicapped areas and researched on the effective resources to operate place-branding in these areas. To vitalizing these areas, it is probable method to apply place branding strategy by using such basic resources as beautiful nature, water resources, beautiful landscape and place-names. But we must wait for long time to appear obvious effects, and we must keep long-time conservation of these resources.
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Research Products
(15 results)
