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2011 Fiscal Year Final Research Report

A time series research on the effects of professional sports on community

Research Project

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Project/Area Number 21700635
Research Category

Grant-in-Aid for Young Scientists (B)

Allocation TypeSingle-year Grants
Research Field Sports science
Research InstitutionWaseda University

Principal Investigator

MATSUOKA Hirotaka  早稲田大学, スポーツ科学学術院, 准教授 (10367914)

Project Period (FY) 2009 – 2011
Keywordsプロスポーツ / 地域 / スポーツ観戦者
Research Abstract

The purpose of this study was to investigate the effects of a new professional sport team on community by conducting a time series survey which focused on changes in community. Data was collected from spectators of home games played by the new team and people living in and around it's' hometown. It was revealed that due to the new team entry, people's interests in sports were enhanced ; people's psychological commitment to the community became higher ; and people highly evaluated the team's contribution to the community activation.

  • Research Products

    (2 results)

All 2012 2011

All Presentation (2 results)

  • [Presentation] プロスポーツが地域社会に与える影響:試合観戦経験とスポーツおよび地域意識の関係2012

    • Author(s)
      松岡宏高
    • Organizer
      日本体育スポーツ経営学会第35回学会大会
    • Place of Presentation
      鳴門教育大学
    • Year and Date
      20120000
  • [Presentation] How didi a new sport team make changes to a community2011

    • Author(s)
      Matsuoka, H., et al.
    • Organizer
      The 19th conference of European Association for Sport Management
    • Place of Presentation
      Madrid, Spain
    • Year and Date
      20110000

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Published: 2013-07-31  

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