2012 Fiscal Year Final Research Report
A study of Teacher Consciousness of School Commercialization in Canada
| Project/Area Number |
21730615
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Single-year Grants |
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| Research Field |
Educaion
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| Research Institution | Tokyo Gakugei University |
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Principal Investigator |
UESUGI Yoshimi 東京学芸大学, 教員養成カリキュラム開発 研究センター, 准教授 (10451981)
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| Project Period (FY) |
2009 – 2012
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| Keywords | カナダ / カリキュラム / コマーシャリズム / 民間企業 / 教員団体 |
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| Research Abstract |
Against the backdrop of cuts in school budgets, a growing number of companies have been doing sponsorship activities to support schools since the 1990s in Canada. The most controversial examples of this phenomenon are those where a company provides funds while publicizing itself, which the teachers’ union has criticized, fearing that it can impair the public nature of education. Moreover, in a province with regulations prohibiting companies from doing commercial advertisements for children at school, consumer protection agencies and teachers have come to take particular note of education for advertising ethics.
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