2023 Fiscal Year Final Research Report
A study on an embedding model for constructing organic marketing system
| Project/Area Number |
21K14369
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| Research Category |
Grant-in-Aid for Early-Career Scientists
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| Allocation Type | Multi-year Fund |
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| Review Section |
Basic Section 25010:Social systems engineering-related
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| Research Institution | Sophia University |
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Principal Investigator |
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| Project Period (FY) |
2021-04-01 – 2024-03-31
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| Keywords | マーケティングモデル / 社会システム / 機械学習 / データ分析 / 実験計画法 |
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| Outline of Final Research Achievements |
In the first and second years of this study, a new embedded model was constructed and its validity was discussed. Furthermore, in the final year, in order to realize an organic marketing system, we applied the results constructed by the second year to an actual marketing situation and conducted experiments. For models that were deemed difficult to experiment with due to difficulties in coordinating with companies, we prepared a simple problem set and conducted experiments under such a set of problems to show examples of application. Experiments were also conducted under problem settings that were easy to experiment with. We have further refined the ideas obtained from the previous year's research results, and have launched several new studies. Several new studies were initiated. Although it was difficult to achieve the original plan perfectly, we have been able to However, we have been able to The effectiveness of this research in the real world was suggested.
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| Free Research Field |
マーケティング統計学
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| Academic Significance and Societal Importance of the Research Achievements |
本研究では、有機的マーケティングシステムのモデルを構築し、そこから実務的に役だつようなシステムの構築を目指した。いくつかの新しい埋め込みモデルの構築は達成したが、実社会におけるシステムの構築は、完全には達成できなかった。ただし部分的な実証実験や適用分野を変えた場合の有効性は示すことができた。さらに本研究から様々な数理モデルを構築することができ，今後の研究にもつながったため、学術的にも社会的にも貢献することができたと考えている．
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