2013 Fiscal Year Final Research Report
A Theoretical and Empirical Study of Innovations in the current commercial business and the new currency
| Project/Area Number |
22243034
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| Research Category |
Grant-in-Aid for Scientific Research (A)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | University of Marketing and Distribution Sciences |
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Principal Investigator |
ISHII Junzo 流通科学大学, 商学部, 教授 (50093498)
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| Co-Investigator(Kenkyū-buntansha) |
ISHIHARA Takemasa 流通科学大学, 商学部, 特別教授 (20047301)
KURIKI Kei 神戸大学大学院, 経営学研究科, 教授 (90294397)
NISHIKAWA Hidehiko 法政大学, 経営学部, 教授 (10411208)
YASUTOMI Ayumu 東京大学, 東洋文化研究所, 教授 (20239768)
SHIMIZU Nobutoshi 流通科学大学, 商学部, 教授 (70330529)
MIZUKOSHI Kosuke 首都大学東京, 社会科学研究科, 准教授 (60404951)
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| Project Period (FY) |
2010-04-01 – 2014-03-31
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| Keywords | 商業 / 貨幣 / マーケティング / 非営利組織 / イノベーション |
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| Research Abstract |
We studied of the "new currency" with the theoretical concepts in the Commercial Science, such as "exchange" and "transaction". The main conclusions of our study are as follows. (1)Many innovations in the current commercial business are realized by the reconstruction between the businesses and the (local) communities. (2)With the concepts of "relationship" and "reliance", we could understand why the new types of currency are approved in some communities. (3)For the continuance of some new currencies, the profit-making "non-profit operation" is important.
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