2012 Fiscal Year Final Research Report
An Empirical Study of Corporate Communication Activities of JapaneseCompanies in Changing Business Environment
| Project/Area Number |
22330107
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| Research Category |
Grant-in-Aid for Scientific Research (B)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Business administration
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| Research Institution | Hokkaido University |
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Principal Investigator |
MIYABE Junichiro 北海道大学, 大学院・メディア・コミュニケーション研究院, 教授 (60374641)
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| Co-Investigator(Kenkyū-buntansha) |
WATANABE Kohei 北海道大学, 大学院・メディア・コミュニケーション研究院, 教授 (50333638)
ITO Naoya 北海道大学, 大学院・メディア・コミュニケーション研究院, 教授 (60261228)
YUKAWA Kazuo 北海道大学, 大学院・メディア・コミュニケーション研究院, 教授 (60261228)
KITAMI Koichi 北海道大学, 大学院・メディア・コミュニケーション研究院, 准教授 (60261228)
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| Project Period (FY) |
2010 – 2012
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| Keywords | 広報戦略 / 広報機能 / 組織コミュニケーション |
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| Research Abstract |
This research focused on the changes in the aspect of corporate communication of Japanese companies which were induced by the East Japan Great Earthquake. We focused on communication activities of Japanese companies and the changes in communication environment, especially individual social media usage. Our empirical analysis revealed that the content and stylistic characters of corporate message have changed significantly after the quake.
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