2012 Fiscal Year Final Research Report
Research on the influence of media discourse that changedlong-distance running to jogging (healthy running)
| Project/Area Number |
22500580
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Sports science
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| Research Institution | Kyushu University |
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Principal Investigator |
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| Project Period (FY) |
2010 – 2012
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| Keywords | ジョギング / マラソン / 持久走 / メディア言説 / 内容分析 |
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| Research Abstract |
Once, running exercise was called “endurance running” that means training. Inthis study, I examined how the media conceptualized jogging as a new type of sportculture. As a result, media proposed a change of life style through reporting jogging. Insum, media re-defined "richness" and "happiness" by reporting jogging.
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Research Products
(10 results)
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[Remarks] Norihito Yamamoto: Future of CorporateSports: The Track and Field Team ofAsahi Kasei, The Marathon Rely Race andThe Media
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[Remarks] Norihito Yamamoto: Sports and Gender
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[Remarks] Norihito Yamamoto: Difficulty toUnderstand Is Another Charm of Sports
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[Remarks] Norihito Yamamoto: Japan Women'sNational Football Team and Reports onSports Bravery and Beauty as a HumanBeing beyond the Traditional Image ofWomen
