2012 Fiscal Year Final Research Report
A Study on the Business Model of the Aquaculture Industry
| Project/Area Number |
22653044
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| Research Category |
Grant-in-Aid for Challenging Exploratory Research
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| Allocation Type | Single-year Grants |
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| Research Field |
Business administration
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| Research Institution | Nihon University |
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Principal Investigator |
TAKAI Toru 日本大学, 商学部, 教授 (60255247)
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| Co-Investigator(Kenkyū-buntansha) |
SEIKE Akitoshi 富山大学, 経済学部, 教授 (10249261)
TERAMOTO Yoshiya ハリウッド大学院大学, 商学学術院, 教授 (30062178)
UCHIDA Toru 新潟国際情報大学, 情報文化学部, 教授 (50453460)
BENTON Caroline 筑波大学, ビジネス科学研究科(系), 教授 (50520897)
HIRAMATSU Yoichi 新潟大学, 人文社会教育科学系, 准教授 (90432088)
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| Project Period (FY) |
2010 – 2012
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| Keywords | 水産養殖 / ビジネスモデル / イノベーション / ブランド / 戦略 / 顧客価値 / マネジメント / マネジメントモデル |
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| Research Abstract |
This studies focuses on the aquaculture industry and analyzes sustainable business models and innovation in the industry from a multi-perspeceitive. A case study on an aquaculture firm was conducted through site visits and in-depth interviews. Three implications were found: 1) developing a brand early on is important as the weather has a strong effect on the aquaculture industry; 2) vertical integration is necessary to maintain brand quality; and 3) stronger efforts toward human resource development is necessary.
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