2013 Fiscal Year Final Research Report
Comprehensive research for the resolution of the deployment strategy and expansion conditions of agricultural and livestock products export
| Project/Area Number |
23248039
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| Research Category |
Grant-in-Aid for Scientific Research (A)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Agro-economics
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| Research Institution | Kyushu University |
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Principal Investigator |
FUKUDA SUSUMU 九州大学, (連合)農学研究科(研究院), 教授 (40183925)
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| Co-Investigator(Kenkyū-buntansha) |
UTINO Toshitake 九州大学, 大学院農学研究院, 教授 (70134393)
TANAKA Fumihiko 九州大学, 大学院農学研究院, 准教授 (30284912)
ISODA Hiroshi 九州大学, 大学院農学研究院, 准教授 (00193392)
MAEDA Koushi 九州大学, 大学院農学研究院, 准教授 (20274524)
MORITAKA Masahiro 九州大学, 大学院農学研究院, 准教授 (20423585)
HOTTA Kazuhiko 東京農業大学, 国際食料情報学部, 教授 (00192740)
SHINKAI Shoji 福岡女子大学, 大学改革推進室, 准教授 (30335997)
YAMAMOTO Naoyuki 宮崎大学, 農学部, 教授 (10363574)
KANO Hideyuki 宮崎大学, 農学部, 准教授 (00423509)
YUTAKA Tomoyuki 鹿児島大学, 農学部, 准教授 (40335998)
TSUJI Kazunari 佐賀大学, 農学部, 准教授 (00253518)
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| Project Period (FY) |
2011-04-01 – 2014-03-31
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| Keywords | 農畜産物輸出 / マーケティングマネジメント / 市場セグメント / ナノミストコンテナ / 産地輸出行動 / 製品差別化 / 輸送費削減 |
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| Research Abstract |
The results of this study are as follows.
1) We have developed the nano mist container for the purpose of freshness retention. It was found that it can be exported at a low cost without degrading the quality. 2) In the production area under the duopoly competition, it is clarified that Producers export their products on the base of domestic price criteria. 3)In Hong Kong, We find that strawberries are product differentiation, but rice is not differentiated. 4) To perform a segment of the consumer market for rice produced in Japan in Singapore and China, it is recommended the marketing strategy for potential buyers based on it.
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