Organisational and Individual Behaviour, and Personal Information Protection in the Age of Social Media

2014 Fiscal Year Final Research Report

• Project/Area Number: 24330127
• Research Category: Grant-in-Aid for Scientific Research (B)
• Allocation Type: Partial Multi-year Fund
• Section: 一般
• Research Field: Business administration
• Research Institution: Meiji University
• Principal Investigator: ADAMS Andrew 明治大学, 経営学研究科, 教授 (90581752)
• Co-Investigator(Kenkyū-buntansha): MURATA Kiyoshi 明治大学, 商学部, 教授 (70229988) ; ORITO Yohko 愛媛大学, 法文学部, 講師 (70409423) ; SHIMPO Fumio 慶應義塾大学, 総合政策学部, 准教授 (20361355) ; UESUGI Shiroh 松山大学, 経営学部, 教授 (70341279)
• Co-Investigator(Renkei-kenkyūsha): OKADA Hitoshi 国立情報学研究所, 情報社会相関研究系, 准教授 (10333543)
• Project Period (FY): 2012-04-01 – 2015-03-31
• Keywords: プライバシー / ソーシャルネットワーク

Outline of Final Research Achievements

It is clear that despite their tendency to share a great deal of personal information with other users (and by extension platform operators) on social networking sites and through other online means, users do value their privacy. However, a combination of the choices of platform operators (sometimes driven by ideology, such as Facebook's "Real Name" policy, and sometimes driven by self-interest, such as advertising revenue) and users' limited understanding of their options and the potential consequences of their choices, lead users into poor privacy practices. To counter this, further work is needed in identifying legal, economic, social and technological means by which users can be empowered and encouraged to easily protect their privacy.

Free Research Field

経営学