Research system dvelopment for test of preference construction theory and application to shopping sites

2015 Fiscal Year Final Research Report

• Project/Area Number: 24330135
• Research Category: Grant-in-Aid for Scientific Research (B)
• Allocation Type: Partial Multi-year Fund
• Section: 一般
• Research Field: Commerce
• Research Institution: Kwansei Gakuin University
• Principal Investigator: YAMAMOTO Shoji 関西学院大学, 経営戦略研究科, 教授 (80220466)
• Co-Investigator(Kenkyū-buntansha): MORITO Chihiro 流通科学大学, 人間社会学部, 准教授 (10529580) ; HAMURO Yukinobu 関西学院大学, 経営戦略研究科, 准教授 (90268235)
• Project Period (FY): 2012-04-01 – 2016-03-31
• Keywords: 消費者行動 / 意思決定 / 選好構成 / オンラインショッピング

Outline of Final Research Achievements

This research have a purpose to reveal the way consumers use the decision making process based upon information processing theory in consumer research by experiments. First purpose of this research is the examination of bias of information acquisition from information display board. IDB is representative research system but matrix have a problem to arrange the attribute information on the column or line. In result, we were able to gather basic data to correct the bias picking up by a mouse.
Second purpose of this research is the examination of experiment to evaluate shopping sites by developed system to trace webpage trips. We are analyzing and evaluating the system details. We prepare to make some papers about shopping sites evaluation.

Free Research Field

商学