2014 Fiscal Year Final Research Report
An integral approach of a cultural frame model and a decision making model for explaining pro-environmental behaviors
| Project/Area Number |
24510056
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Environmental impact assessment/Environmental policy
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| Research Institution | Aomori University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
SHIBUTANI Hirohide 青森大学, 社会学部, 教授 (40226189)
NAKAMURA Kazuo 青森大学, 社会学部, 准教授 (70584876)
SASAKI Teru 青森大学, 社会学部, 准教授 (70396597)
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| Project Period (FY) |
2012-04-01 – 2015-03-31
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| Keywords | 環境配慮行動 / 地球温暖化 / エネルギー / 文化的フレーム / ヒューリスティック / 質問紙調査 |
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| Outline of Final Research Achievements |
The purpose of the study is to integrate a cultural frame model and rational and non-rational decision making models for explaining the pro-environmental behaviors related to the global warming. A survey was conducted in 5 northern Japanese cities with 1000 randomly selected samples. Pro-environmental behaviors were categorized based on results of the analysis into three different types of behaviors, energy saving, changing to eco-centric house hold appliances, and investing for eco-centric outcomes. Among the factors considered to be related to pro-environmental behaviors, the intension for action, interested in environmental issues, the social norm evaluation, and the personal creed were highly related to all three types of behaviors. A series of multiple regression analyses also supported the interacting effect on pro-environmental behaviors from the type of behaviors and decision making characteristics such as heuristics used by the participants.
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| Free Research Field |
社会学、環境学
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