A study on revenue management under consideration of customers' buying behavior and retailers' strategies

2014 Fiscal Year Final Research Report

• Project/Area Number: 24510196
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Social systems engineering/Safety system
• Research Institution: Osaka Prefecture University
• Principal Investigator: HITOSHI HOHJO 大阪府立大学, 理学(系)研究科(研究院), 准教授 (70305663)
• Project Period (FY): 2012-04-01 – 2015-03-31
• Keywords: Nash均衡 / モデル化 / 収益管理 / 在庫管理

Outline of Final Research Achievements

We proposed some competitive inventory control problems with decision makers included customers as well as retailers. In order to decide about retailers' ordering quantity of products and customers' behavior to purchase a product under the maximization of retailers' profits and customers' utilities, we mathematically formulated it and analyzed it by using Nash equilibrium in the game theory. We improved the Hotelling model famous for the marketing science. We suggested the new model under consideration of sold out of products and we used it for an analysis of customer behavior.

Free Research Field

社会システム工学・安全システム