A study in change of strategy,organization and interorganizational relation for de-commoditization

2014 Fiscal Year Final Research Report

• Project/Area Number: 24530412
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Business administration
• Research Institution: Yokohama National University
• Principal Investigator: YAMAKURA kenshi 横浜国立大学, 国際社会科学研究院, 教授 (90126384)
• Co-Investigator(Kenkyū-buntansha): TAKAHASHI Masaru 横浜国立大学, 大学院国際社会科学研究院, 教授 (50282439) ; YAMAOKA Toru 横浜国立大学, 大学院国際社会科学研究院, 教授 (80377085) ; HELLER Daniel 横浜国立大学, 大学院国際社会科学研究院, 准教授 (00362096)
• Project Period (FY): 2012-04-01 – 2015-03-31
• Keywords: 経営組織 / 戦略 / 組織間関係 / 脱コモディティ化 / 変革

Outline of Final Research Achievements

This study deals with strategic and organizational responces to commodization of market.We analize commodization and factors that infulence commodization.
It examines a model of strategy-organization-interorganizational relation for de-commoditization.According to case study,factors influence commodization are state of competition ,standization of technology and need of customers,interdependence of marketing department and development department,top involvement,power balance.The important points for de-commodization are its necessity and non-substitution of product and service for others,brand building,maitenance of interlectual property and power shift.

Free Research Field

経営学