A Consideration of the Deployment of Global Retailers in China

2014 Fiscal Year Final Research Report

• Project/Area Number: 24530538
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Commerce
• Research Institution: Shizuoka Sangyo University
• Principal Investigator: KA Reika 静岡産業大学, 情報学部, 准教授 (60582377)
• Project Period (FY): 2012-04-01 – 2015-03-31
• Keywords: 流通システム / 中国の流通 / 外資小売企業 / 流通チャネル / 小売主導型

Outline of Final Research Achievements

This research clarifies the influence that foreign-owned retail enterprises have had on the Chinese distribution system. In particular, it will first explain how the emergence of foreign-owned retail enterprises has promoted the development of the globalization of the Chinese distribution system, and had a major influence on the diversification of the distribution business. Further, it will show how foreign managed retail business systems have lead to the evolution of a retail-lead distribution system and had an indirect influence on the Chinese distribution system and the distribution of goods and business practices.

Free Research Field

流通、マーケティング