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2014 Fiscal Year Final Research Report

A Consideration of the Deployment of Global Retailers in China

Research Project

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Project/Area Number 24530538
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Commerce
Research InstitutionShizuoka Sangyo University

Principal Investigator

KA Reika  静岡産業大学, 情報学部, 准教授 (60582377)

Project Period (FY) 2012-04-01 – 2015-03-31
Keywords流通システム / 中国の流通 / 外資小売企業 / 流通チャネル / 小売主導型
Outline of Final Research Achievements

This research clarifies the influence that foreign-owned retail enterprises have had on the Chinese distribution system. In particular, it will first explain how the emergence of foreign-owned retail enterprises has promoted the development of the globalization of the Chinese distribution system, and had a major influence on the diversification of the distribution business. Further, it will show how foreign managed retail business systems have lead to the evolution of a retail-lead distribution system and had an indirect influence on the Chinese distribution system and the distribution of goods and business practices.

Free Research Field

流通、マーケティング

URL: 

Published: 2016-06-03  

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