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2014 Fiscal Year Final Research Report

The growing luxury market in East Asia and the role of Japanese department stores

Research Project

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Project/Area Number 24530540
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Commerce
Research InstitutionKansai University

Principal Investigator

FUJIOKA Rika  関西大学, 商学部, 教授 (00326480)

Project Period (FY) 2012-04-01 – 2015-03-31
Keywordsラグジュアリー / 奢侈品 / 百貨店 / ブランド / 東アジア
Outline of Final Research Achievements

This study demonstrates that luxury brands did not automatically expand their market in Japan with the development of the Japanese economy and the increasing incomes of consumers. They depended on Japanese department stores to support the expansion of the luxury market in Japan. And for the department stores, the luxury market was a vital path for their continued development during the second half of the twentieth century. This development of the luxury market in Japan was different process from not only the Western luxury markets but also Chinese luxury market.

Free Research Field

商学

URL: 

Published: 2016-06-03  

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