2014 Fiscal Year Final Research Report
Investigation of financial Marketing strategy and financial assets of households
| Project/Area Number |
24530543
|
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Commerce
|
|---|
| Research Institution | University of Marketing and Distribution Sciences |
|---|
Principal Investigator |
|
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| Project Period (FY) |
2012-04-01 – 2015-03-31
|
| Keywords | 金融マーケティング / 金融リテラシー / 金融資産選択 |
|---|
| Outline of Final Research Achievements |
This research reviewed the concept of financial literacy with comparison of financial literacy level between Japan and other countries. Searching for a clue to transform the financial behavior, it was suggested that the Japanese asset management varies greatly depending on the extent of the habit of financial behavior.
|
| Free Research Field |
マーケティング
|
