2014 Fiscal Year Final Research Report
Influence Diffusion in Real World
| Project/Area Number |
24603011
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Design science
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| Research Institution | Osaka University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
YAMAMOTO Hikaru 慶應義塾大学, 大学院経営管理研究科, 准教授 (80376574)
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| Project Period (FY) |
2012-04-01 – 2015-03-31
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| Keywords | 仕掛学 / デザイン |
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| Outline of Final Research Achievements |
To reveal the mechanism of influence diffusion in real world, we first collected hundreds of cases of "shikake", a trigger for behavior change. Then we randomly selected 120 cases and deeply analyzed the mechanism from various points of view, such as engineering, design, psychology, communication, interaction, management, etc. What we found through the analysis was that a shikake was composed of physical triggers and psychological triggers. Physical triggers were composed of feedback and feedforward factors, and psychological triggers were composed of individual and social contexts. Furthermore, feedback and feedforward factors were composed of five and two elemental factors respectively, and personal and social contexts were composed of six and three elemental factors.
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| Free Research Field |
デザイン学
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