A study on control methods of outdoor advertisements

2014 Fiscal Year Final Research Report

• Project/Area Number: 24603015
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Design science
• Research Institution: Kyushu University
• Principal Investigator: SATO Masaru 九州大学, 芸術工学研究科(研究院), 教授 (20093958)
• Project Period (FY): 2012-04-01 – 2015-03-31
• Keywords: デザイン / 芸術諸学 / 都市計画・建築計画 / 都市整備 / 環境政策 / 屋外広告物 / サイン / 都市景観

Outline of Final Research Achievements

Outdoor advertising is one of the important factor to make cities lively. However, it might damage the impression for cities depend on the design.Therefore, this study confirmed the findings as bellow by field-researches and questionnaire surveys. 1. The appropriate standard values for road side outdoor advertisements are achieved; reasonable size and amount of information. 2. The survey about the correlation between liveliness and images discovers the possibility that favorable public images are increased without the damage of liveliness. 3. As a result of the attitude survey for scenery in Japan, Korea and China, the assessment for citizen’s impression is effective to control outdoor advertisements. And also, authorities discuss the considerations and how to control outdoor advertising.
These results on the above are reported and the reports are distributed to public administrations, authorities and industry participants to lead and improve the quality of outdoor advertising.

Free Research Field

芸術工学