A Study On Global Stratey For Early Learning Business In Japan

2014 Fiscal Year Final Research Report

• Project/Area Number: 24653100
• Research Category: Grant-in-Aid for Challenging Exploratory Research
• Allocation Type: Multi-year Fund
• Research Field: Commerce
• Research Institution: Nihon University
• Principal Investigator: INOUE Yoko 日本大学, 商学部, 准教授 (00339673)
• Project Period (FY): 2012-04-01 – 2015-03-31
• Keywords: 国際経営 / イノベーション / 産業創出

Outline of Final Research Achievements

This study focuses on creation of early learning industry that takes advantage of existing suppliers in Japan. The theoretic point of view is a combination encompass both innovation and global business expansion. In this studies, the researcher clarifies why it is possible for many small-sized toy manufactories and earlier learning education providers in Japan to consolidate in order to construct an ecosystem, in turn, to capture the merit of economic scale and brand equities.
The researches made constant comparison among several countries during the research period. Especially, paid deep attention in observation to innovation and creation of earlier learning industry in USA and China. Mainly due to the size of their market capacity and the potential of innovation. As a conclusion for this study, the researcher attempted to establish a conceptual framework for the creation of the industry and the process of expansion globally.

Free Research Field

国際ビジネス