Effect of long-term learning by massed presentation on nostalgia and the mere exposure effect

2015 Fiscal Year Final Research Report

• Project/Area Number: 24700263
• Research Category: Grant-in-Aid for Young Scientists (B)
• Allocation Type: Multi-year Fund
• Research Field: Cognitive science
• Research Institution: Yamaguchi University
• Principal Investigator: Matsuda Ken 山口大学, 国際総合科学部, 准教授 (10422916)
• Project Period (FY): 2012-04-01 – 2016-03-31
• Keywords: 単純接触効果 / 長期的接触 / 集中呈示 / ノスタルジア / インターバル

Outline of Final Research Achievements

This study investigated the influence of long-term learning by spaced and massed presentation on the mere exposure effect. Stimuli were presented thrice over three weeks with one-week intervals. Presentation trends were varied across participants: increased, constant, and decreased conditions. Participants rated stimuli at 5-min or 1-week post-exposure. Results showed that preference values in the massed condition were higher than the spaced condition at one week, but not at the 5-min point. We therefore extended the interval to two weeks; consequently, the stronger mere-exposure effect in the massed condition was lost. Moreover, the increased massed-presentation conditions and constant and decreased spaced-presentation conditions were associated with the mere exposure effect.

Free Research Field

認知心理学