2015 Fiscal Year Final Research Report
Maturing of Chinese sphere market and target marketing of Japanese fruits export after Grate East Japan Earth Quake
| Project/Area Number |
24780209
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Agro-economics
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| Research Institution | Tokyo University of Agriculture and Technology |
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Principal Investigator |
NARITA Takumi 東京農工大学, (連合)農学研究科(研究院), 助教 (50614260)
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| Project Period (FY) |
2012-04-01 – 2016-03-31
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| Keywords | りんご / 輸出 / マーケティング / 中国 / 台湾 / 香港 / 原子力発電所事故 |
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| Outline of Final Research Achievements |
The objective of this study is to examine the actual situation of the Japanese fruit, mainly apple, export strategy after the nuclear power plant accident that occurred by the Great East Japan Earthquake.
In Aomori that is our country's greatest apple production center for export, the apple volume of shipment for export decreased by a fall in the exchange rate of the yen. However there were the harmful rumors measures by the local government of apple production center , and the adverse effects by rumors were relatively small.
On the other hand, China is raising the ability as the apple export country. Under the present conditions, Japanese apple and Chinese apple are segregated. But if China apple production became high quality-oriented, Chinese apple will compete with Japanese apple.
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| Free Research Field |
農業市場学
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