Empirical Analysis of Economic Effects of Demand Responce of Electric Consumption

2015 Fiscal Year Final Research Report

• Project/Area Number: 25285073
• Research Category: Grant-in-Aid for Scientific Research (B)
• Allocation Type: Partial Multi-year Fund
• Section: 一般
• Research Field: Economic policy
• Research Institution: Kyoto University
• Principal Investigator: Ida Takanori 京都大学, 経済学研究科(研究院), 教授 (60278794)
• Co-Investigator(Renkei-kenkyūsha): TANAKA MAKOTO 政策研究大学院大学, 政策研究科, 教授 (10377137) ; MURAKAMI KAYO 東京都市大学, 総合研究所, 研究員 (40572269)
• Project Period (FY): 2013-04-01 – 2016-03-31
• Keywords: 社会実験 / フィールド実験 / スマートグリッド / デマンドレスポンス / ダイナミックプライシング

Outline of Final Research Achievements

Firms and governments often use moral suasion and economic incentives to influence intrinsic and extrinsic motivations for various economic activities. To investigate the persistence of such interventions, we randomly assigned households to moral suasion and dynamic pricing that stimulate energy conservation during peak demand hours. Using household-level consumption data for 30-minute intervals, we find signicant short-run offects of moral suasion, but the effects diminished quickly after repeated interventions. Economic incentives produced larger and persistent effects, which induced habit formation after the final interventions. While each policy produces substantial welfare gains, economic incentives provide particularly large gains when we consider persistence.

Free Research Field

応用経済学