A study on scientific strategy for retailers and service providers using personal information collected legally

2015 Fiscal Year Final Research Report

• Project/Area Number: 25285131
• Research Category: Grant-in-Aid for Scientific Research (B)
• Allocation Type: Partial Multi-year Fund
• Section: 一般
• Research Field: Commerce
• Research Institution: Osaka University
• Principal Investigator: SANDOH Hiroaki 大阪大学, 経済学研究科(研究院), 教授 (40167440)
• Co-Investigator(Kenkyū-buntansha): KOIDE Takeshi 甲南大学, 知能情報学部, 准教授 (50330486) ; KINIWA Jun 兵庫県立大学, 経済学研究科, 教授 (90177882) ; NAKAJIMA Nozomi 宮城女子学院大学, 学芸学部, 教授 (00095936)
• Project Period (FY): 2013-04-01 – 2016-03-31
• Keywords: 通信販売業 / ファッション商品 / 最適仕入れ量 / 合法的 / 需要分布 / 過剰在庫 / 品切れ費用 / 新聞売り子問題

Outline of Final Research Achievements

It is well-known that a variety of retailers and service industries have introduced some membership of customers to obtain information in reference to names, addresses, ages and other attributes of individual members, and further they collect daily consumer behavior of their members. However, it seems to be difficult to scientifically and strategically deal with the consumer behavior data they legally collected. In this study, we developed a method for scientific management based on the legal data particularly for direct mail or retailers dealing in fashion goods for women on the basis of "quick response". We also examined the effectiveness of the proposed method using some sets of actual data provided by a few firms, and could verify the effectiveness of the proposed method and clarify the future problems.

Free Research Field

マネジメント・サイエンス